Selling Without A Maturity Model Cost Me Over $300K In Lost Commissions

Brandon Fluharty 🐝
1 min readMay 19, 2022

It’s likely happening to you too.

Back in 2017, I was selling to large enterprises for a late stage startup out of San Francisco.

The only problem…

The company didn’t have a model for showing a large brand how to go from A to D, and thus, my annual earnings consistently hovered around $150K.

I sold purely on experience and emotion, and it was not enough to land massive deals.

In 2018, I made a switch to sell for an enterprise-first company, and in less than two years, I was earning $1.5M per year.

The catalyst that 10x’d my earnings was being able to leverage these 3 key things:

  1. A distinct industry point of view (the what)
  2. A catalyst for needing to change (the why)
  3. A blueprint for the transformation (the how and when)

In this newsletter, I deconstruct an effective maturity model to sell with.

I even provide a free template to download so you can create your own.

Click HERE and read the full edition.




Brandon Fluharty 🐝

👋 Welcome! This is where I publicly share the personal operating system I used to go from earning $200K to over $1M/yr without burning out in SaaS sales.