I launched and sold over $55K in digital products and services in 4 weeks. Here’s how I did it.
Use the 3C Pillar Framework to Launch Your Own Online Creator Business
The typical path to entrepreneurship for most performance-based knowledge workers (like successful SaaS salespeople — hey, that’s me!) is to become one of these:
- Startup Founder
Although highly lucrative, none of these were particularly appealing to me, primarily because I would just be trading one hamster wheel (working for someone else in the corporate world) for a new one (trading time for dollars, plus managing all of the headaches of a small business owner).
So instead, I blazed a new trail.
I purposefully wanted to put constraints on myself that forced these things:
- Protect my TEA (Time, Energy, & Attention)
- Focus on long-term thinking
- Scale my impact
So I used the 3C Pillar Framework.
This means I focus on designing my creator business using:
The beauty of this framework is that it becomes a flywheel to support one another.
When I ship good content, I can drive people into my community, and when I connect with someone, like in a mentoring session, I learn about new content ideas that solve their challenges…and so on.
In addition, each pillar provides a nice roadmap of both free and paid options that drive one-time and recurring passive income streams and supports my why (the constraints outlined above).
Lastly, these pillars were a light lift while I was still employed in my full-time job as an active seller, making it easy to get to launch while I had a steady pay check and benefits.
I launched my first product on March 7th and within 4 weeks I was able to generate $55,234 in sales with $0 in advertising and minimal startup costs.
Read this post and more on my Typeshare Social Blog