How to Deliver Business Innovation During a Global Crisis

Panicking is one option. The other is being strategic with a calm and bold approach to pushing your brand forward.

PART 1: We still have to show up to work and prove our worth

Let me start off by stating I am not claiming to be an expert on the subject of Black Swan events. I haven’t written a book or completed any extensive studies on this topic. However, I am on the frontlines helping the world’s largest brands undertake major digital transformation, and as such, see and hear a lot about what leading companies both fear and desire.

During the last financial crisis in 2008, I was just ramping up my sales career. I had nothing to lose, and in fact, only had upside at the time. I ended up thriving and differentiating myself in a time that most people seemed to be panicking…and they had good reason to: 11 of the largest US business bankruptcies of all time occurred following 9/11 or The Financial Crisis of 2008.

However, work still had to go on. Businesses still needed to survive, let alone figure out how to grow. My focus at the time was helping business leaders think through a strategy that helped them to take advantage of the opportunities around them…